Revelutionizing FinTech

Business can thrive by helping people prosper.

Most of finance treats people and providers as opposing interests. We build for the opposite: when individuals get measurably stronger, responsible providers serve better markets — and perform better doing it.

Building in public since 2016. Closing the gap between ambition and access.
RevelFT mark
What Stance is

Continuous financial health measurement and support — built to help people get measurably ahead.

Continuous measurement & support

Built on verified, active financial and economic data — not surveys or self-reporting. Our goal is to keep you informed and in charge of your finances.

The whole picture

Stance looks beyond personal accounting to show your economic landscape: who and what is working for you — or not — and their impact, so you can confidently act and measurably get ahead.

Built to be the standard

Stance is setting out to be the standard in measuring and applying financial health — to improve society, not exploit it.

★ US Patent Issued · Protected through 2032 Recognition & validation

Selected by UK Trade & Investment (2015) for its inaugural US FinTech Mission to the UK — one of just 12 firms chosen from a competitive national pool — recognition earned by our founding team's earlier financial-health product, My1000Points, built on the same thesis we carry forward in Stance today. See the announcement →

Developed through and recognized by programs including: FinTech Sandbox (Data Residency Program) · Microsoft for Startups Founders Hub · Founder Institute · MassChallenge · Bunker Labs · Invest Atlanta · Center for Civic Innovation.

"Stance is a cutting-edge tool revolutionizing the financial sector's focus on financial health. Measuring financial health is the future of banking."

— Director, Center for Financial Services Innovation (now the Financial Health Network)

We're now actively piloting Stance — and we invite you to join us. Join the waitlist →

The thesis

A false choice sits at the center of finance.

"We believe business can thrive by helping people prosper. That's not just a philosophy — it's a competitive advantage."

— Reg Maisonneuve, Founder & CEO, RevelFT

The system measures too late

Most financial systems only recognize distress after something breaks — a missed payment, a dropped score, a crisis. But stress starts earlier, in behavior: how people adjust spending and draw down buffers, long before any institution can see it.

People navigate blind

The financial world is complex and ever-changing, yet most people are left to figure it out alone — a few rules of thumb and a sea of self-proclaimed gurus. Upward mobility isn't failing because people stop trying. It fails when systems can't see what they're actually dealing with.

Providers miss viable markets

The perceived value of a market is distorted by cultural misperception, outdated practice, and the wrong data. Whole segments that are attractive and viable stay camouflaged — leaving growth on the table for institutions willing to look again.

Financial Health Score
825B
Not viableAt riskStableHealthy
Obligations
920
Budget
837
Wealth
763
The flagship product

Stance

Your financial GPS — know where you stand, see the path ahead.

And see who's helping or hindering you along the way, so you can act with confidence.

  • One clear score across the three things that decide financial health: meeting obligations, living within means, and building for the future.
  • Your whole picture — not just your accounts, but the economic landscape around them: what's helping or holding back your economic strength, and how to act on it.
  • A plain-language plan with rapid wins that measurably move your score — not generic tips.
Our advocacy pledge: Stance only ever surfaces a third-party offer when it measurably improves your financial health — and never one that carries negative consequences for your life. We work for you, not the advertiser.
Who we serve

One platform. Aligned interests across the value chain.

The same measurement layer creates value on every side of it — because stronger people are better-served markets.

Individuals & Households

Get measurably stronger — and stop navigating blind.

Your financial GPS — know where you stand, and see the path ahead.

  • A clear, holistic score — not just how you’ve spent, but how today’s choices shape tomorrow.
  • A path you can actually follow, with predictive “what-if” guidance.
  • Built inclusively by design — for people across every rung of the ladder.
Join the waitlist
Banks, Credit Unions & CDFIs

See viable markets others miss.

A 360°, dynamic view of customer financial health and need — the lens to more profitably serve your existing markets and open new ones.

  • Continuous financial-health monitoring and alerts.
  • Segmentation, market intelligence, and portfolio optimization — to grow customer lifetime value, and yours to them.
  • CRA turned from compliance cost into competitive advantage and community impact.
Explore a pilot
Employers

Financial wellness that proves its ROI.

Move a benefit from cost center to measured outcome — real gains in employees’ financial readiness, with privacy intact.

  • Bring clarity to complex pay and benefits decisions.
  • Track workforce financial-health improvement over time.
  • Tie wellness spend to demonstrable results.
Start a conversation
Advisors & Counselors

Meet clients where they actually are.

About two-thirds of people don’t use a financial advisor — we’re working to change that, and to give you a way to reach and engage them.

  • A live, holistic view of each client’s financial health.
  • Engage earlier, advise better, and show progress over time.
  • Stand out with a measurable financial-health offering.
Connect with us
Non-profits & Community

Turn good intentions into measured impact.

The tools to gather, interpret, and act on financial-health data — so programs show real progress and funders see how well their dollars work.

  • Baseline, track, and report community financial health.
  • Design and measure program effectiveness.
  • Social ROI, made visible.
Partner with us
Insights

A point of view on financial health.

All writing

We publish regularly on LinkedIn.

Follow along for the thinking behind RevelFT — and join the conversation on financial health.
Follow on LinkedIn
What makes us different

Principles we won't trade away.

Data dignity

Your information is encrypted, never sold, and revocable at any time. We earn access by being useful — not by monetizing you to someone else.

Inclusive by design

Inclusion isn't a feature we add later — it's a constraint we build under from the start. Financial health has to be accessible to be real.

Non-adversarial

We don't pit people against providers. We close the information gap between them — so both sides can make better decisions and both come out ahead.

Join us on the path

If you're working hard to get ahead — or helping others do the same — you're invited.

We're building the tools to make financial health measurable, accessible, and aligned. Come build the proof with us.

Pilot access is invitation-only. Join the list and we'll reach out as we open cohorts.

Investors & partners, start here